You may include paid product placements, endorsements, sponsorships, or other content that requires disclosure to viewers in your videos. You have to let us know if you include any of those by selecting the paid promotion box in your video details. 

All paid promotions need to follow Google Ads policies and YouTube's Community Guidelines. You and the brands you work with are responsible for understanding and complying with local and legal obligations to disclose Paid Promotion in their content. Some of these obligations include when and how to disclose, and to whom to disclose.

The vast majority of YouTubers make money by monetizing their videos through YouTube’s partnership program, commonly known as YouTube Partner Program or YPP.

So, why bother with trying to find sponsors when you can simply make videos, sit back, and let YouTube do all the work?

There are two big reasons:

First, sponsorship is a great option for content creators to monetize their channels and generate (good) income beyond traditional ad revenue.

Second, it’s not all that easy to get accepted into the YPP these days, so you may look for alternatives.

Recently YouTube has drastically increased the requirements for the channels to be considered for the program.